how to start a spray tan business

Start Your Spray Tan Business: Step-by-Step Guide

Starting a spray tan business can be a rewarding opportunity, tapping into the growing demand for sunless tanning. This guide will outline the key steps to launch a successful spray tan business, from crafting a solid business plan to understanding industry essentials.

The Basics of a Spray Tan Business

A spray tan business provides a UV-free tanning option through a studio or mobile service. Studios offer a professional setting for clients, while mobile services deliver convenience by visiting clients at their locations.

Mobile Spray Tanning

Mobile services cater to clients who prioritize convenience, allowing for flexible scheduling and potentially higher pricing due to the personalized service.

Industry Growth

The spray tan sector is expanding, offering entrepreneurs a chance to enter a market with low initial costs and increasing consumer interest in safe tanning alternatives.

Setting Your Prices

Pricing is critical for your business’s success. Balance profit with competitive rates by considering your costs, local market prices, and the unique value you provide.

Factors Influencing Pricing

  • Location: Adjust prices based on the local cost of living.
  • Competition: Stay competitive by knowing what others charge.
  • Target Market: Understand your clients’ willingness to pay.
  • Demand: High demand can support higher pricing.

By researching and considering these factors, you can create a pricing strategy that attracts customers and sustains your business.

Essential Equipment

Invest in the right tools for quality service. Key items include an airbrush machine for precise application and a spray tan booth for efficiency and client comfort.

Startup Costs

Consider renting equipment to reduce initial costs or purchasing for long-term savings. Assess your budget and business goals to make the best decision.

Ensure you comply with any licensing requirements, obtain business insurance, and fulfill legal obligations to operate smoothly and professionally.

  • Licensing: Check with local authorities for any needed licenses.
  • Insurance: Protect your business with the right insurance policies.
  • Regulations: Stay informed about industry regulations to prioritize client safety.

By addressing these areas, you demonstrate professionalism and commitment to your clients’ well-being.


Launching a spray tan business is a promising venture in a growing market. Conduct thorough research, offer excellent customer service, and stay informed about industry trends to build a successful business.

By following this guide, you’ll be well-equipped to start and grow your spray tan business, providing safe and satisfying services to your clients.

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